The Putt Perfect Lens

I know an optician who owns about 10 stores. He’s also a golfer, and he recently sold his business. We only entered this industry because of him—he always said it was a great opportunity. Golfers make excellent references because they’re well-connected businesspeople worldwide, and they can easily hide glasses in their suit or shirt pockets.

In Europe alone, around 20 million people wear ready-made glasses, yet most try to hide them. Many don’t admit to wearing glasses or keep them out of sight women included. Just recently, I met a 50-year-old woman, and we discussed this with her husband. He needed two pairs—one with a very strong prescription and ended up buying five. Now his wife is interested, even though she usually leaves her glasses with her daughter.

Demand is growing as eyesight worsens. A new study shows that smartphones, TVs, and computers which have been around for 20–25 years are partly to blame. Early devices emitted more harmful blue light, and people who started using them in their 20s are now in their 40s, experiencing increased farsightedness. Research confirms that more people struggle with close-up vision than ever before. This product is fantastic because it’s so easy to conceal—whether in a pocket, suit, or handbag.